Angelina Ward
eCommerce Business Coach For Online Store Owners
Get clarity and focus, increase sales & see consistent growth without working harder.
Hi, I’m Angelina
I’ve helped over 50 eCommerce businesses, plus running my own store, and I know the strategies that truly make a difference for small brands.
And let me tell you, it’s not the same strategies that work for the big brands.
Right now, you’re probably at one of 3 stages with your online store:
1. Just Starting
You have a great product idea and the drive to make it happen, but you’re overwhelmed by where to start—whether it’s getting your first products listed on Etsy or launching your own website. The tech feels like a major hurdle. From setting up payments to writing product descriptions and navigating your chosen platform, it can feel like there’s a lot to figure out before you even start selling.
They say a plane uses 40% of it’s fuel at takeoff. You need the right support to get you launched, without unnecessary spending, without weeks of procrastination, and without having to do a course in coding.
Let me help you get launched, book a free coaching session >>
2. Some sales, but it’s inconsistent
You’re making sales, but they’re unpredictable. You want consistent revenue without feeling like you’re constantly guessing what works.
You’re likely not focusing on a few effective marketing strategies, you’re trying to do all the tips and hacks you read online. You’ve gone down too many rabbit holes, bought too many courses, and you only have a few hours a day to focus on your business (and that focus is scattered between creating YouTube videos, posting on instagram, and wondering if you should be on Pinterest). You end up spinning your wheels, and your time gets swallowed up desperately trying to sell stuff.
You need support to focus on and get consistent with one, maximum two, marketing strategies.
Let me help you get consistent sales, book a free coaching session >>
3. You have regular sales on a monthly basis and want to scale
You’re making consistent sales, but growth feels stuck—you’re ready to take your brand to the next level with a strategy that scales revenue without adding to your workload or putting you into debt.
When you’re ready to scale, the challenges shift. You may have 1-2 marketing tactics working well, but as volume increases, fulfillment and support become the real test. Profit margins can shrink with higher volume, and the temptation to discount to drive sales kicks in. Don’t do it. Turnover is vanity, profit is sanity. Scaling should increase both—not just revenue at the expense of profit.
Subscription products? They’re a goldmine. Subscription customers have the highest lifetime value of any customer type. And if you’re thinking about paid ads, be careful. Without the right strategy, they won’t just eat into your profits—they’ll swallow them whole.
You need to grow without sacrificing margins so you can scale sustainably.
Let me help you scale profitably, book a complimentary coaching session >>
You’ve probably done a lot of research, you’ve bought some programmes,
You’ve tried different marketing strategies
And they’ve not worked for you…because your e-commerce business and your clients are fundamentally different and the strategies you need are different too.
Y’know e-commerce coaching is rarely differentiated from general business coaching.
Most business coaches treat eCommerce like any other business. But eCommerce is different.
And if your coach doesn’t get that, they can’t help you grow.
Your Customers Buy for a Reason—And It’s Not Just the Product
Amazon buyers are looking for convenience.
Your buyers want connection.
They’re choosing your small, eCommerce brand because it’s personal, unique, and rooted in values.
If you treat all buyer psychology the same, you’ll use tactics that work for Amazon but fail for you.
Your customers aren’t just ticking a box.
They want quality, luxury, creativity.
They’re buying into your story, your expertise, your passion.
Your £30 facial oil?
It’s not just skincare—it’s a ritual, a reflection of care. Permission to slow down, a moment of pause, a quiet affirmation that they deserve to invest in themselves
Your handcrafted jewellery?
It’s not just an accessory—it’s a statement of identity. Permission to be seen, and the confidence to show everyone in the room “this is who I am”
This is your edge.
Amazon will never have it.
But your brand, website, and sales funnel need to showcase it—because when your customers buy from you, they’re not just making a purchase.
They’re making a choice.
General Business Coaching Won’t Cut It for eCommerce
I don’t do generic coaching. I specialise in eCommerce marketing and growth because selling physical products online comes with its own challenges:
- Higher costs.
- Tighter margins.
- Packaging, shipping, customer service.
- A website that must convert like a top-tier salesperson.
You can drive all the traffic in the world, but if your site isn’t optimised, you won’t make sales.
And what about cart abandonment? If you don’t know why customers drop off or what’s stopping them from buying, you’re leaving money on the table.
Most coaches won’t be able to help you with this.
I will.
Ready to elevate your online store?
Are you ready to take a deep breath and finally break through the barriers holding your business back? My approach is all about empowering you with clear, actionable steps that don’t add to your overwhelm. In our sessions, you’ll gain clarity on what’s really working in your business, learn how to nurture and retain customers, and finally experience the ease that comes with a strategy designed just for you.
Just Starting
You’re feeling overwhelmed by the technical and strategic decisions of launching their store, unsure whether to start on Etsy or their own website, and struggling with setting up payments, product listings, and the overall selling process.
Some sales, but it’s inconsistent
You’re stuck in a cycle of inconsistent sales, overwhelmed by too many marketing tactics, spreading yourself thin across different platforms, and unsure which strategies will actually drive steady revenue.
Consistent sales but struggling to scale
You’re at a growth plateau—making consistent sales but struggling to scale without overloading yourself, shrinking your margins, or relying on discounts, you need a sustainable strategy to increase revenue while maintaining profitability.
I have been through all of these stages
I have helped more than 50 e-commerce businesses through all of these stages
And if you’re ready to get started, grow and scale book a complimentary coaching session today:
This is NOT a sales call. This is genuinely a 60-minute gift coaching session. I will give you my best advice, learn about your business, and you will walk away with an actionable idea you didn’t have before.
You’ll experience what it’s like to have someone truly have your back—helping you untangle the overwhelm, focus on what matters, and map out a path forward that feels right for you.
We’ll have 60 minutes, enough time to dive deep into the specific areas you’re struggling with—whether it’s a tech challenge, a pricing dilemma, or refining your brand message. You’ll walk away with some clear actions and a renewed sense of focus.
Success Stories: Elevate and Thrive
Hear how our clients soared with The eCommerce Coach. Your growth is my mission!
100 New Leads Per Month—For Free: Angelina’s strategy brought in 100 new leads every month. The ‘one-time offer’ she helped me create not only grew my list, but also generated revenue right from the start!
Sarah H
“I loved our call – I’ve been putting actions in place already! I listed our subscription products, upgraded MailChimp, and set up an automated campaign to grow our list. I can’t wait to see the results!”
Sarah D
Stationary eCommerce
Being a small business owner herself (several times over), Angelina doesn’t waste time on vanity metrics which so many small marketing agencies will spend all your money on – her focus is finding what really works for my business to drive growth, and profitable growth! Angelina also has a great coaching style – action oriented but never arrogant and extremely encouraging. If you are just starting up or trying to grow an existing business, I would thoroughly recommend her services to help you get on your way!
Stephanie TC
Equine Clothing eCommerce
Imagine Starting Your Week with Clarity and Confidence
Running an eCommerce business is a lot.
Some days, you’re riding high on a great sales day. Other days, you’re wondering if you should start selling your products exclusively to your mum because she’s the only one buying.
If you’re tired of guesswork, recycled marketing advice, and social media “hacks” that don’t actually move the needle, my weekly newsletter could be perfect for you.
Every week I’ll send you an email with real insights from my 7+ years in eCommerce marketing—stuff that actually helps you grow, not just “post more Reels and hope for the best.”
Sign up today and I’ll send you ‘10 Pearls of Wisdom for a Thriving eCommerce Business’—my straight-talking guide to what really works (and what’s a total waste of time).
What’s inside these emails?
- Strategies that work (tested, refined, and built for long-term growth—not just a quick dopamine hit).
- Honest insights from the trenches (no unnecessary fluff, just what you need to know, because neither of us have time to arse about reading long sucky emails).
- My stories and the occasional bad joke (angels fly because they take themselves lightly 😉