eCommerce Accelerator
eCommerce coaching for small to medium online store owners ready to break through stagnation, boost sales, and grow sustainably.
Most business coaches treat eCommerce like any other type of business—like you’re selling consulting services or digital products. But eCommerce is different. Very different. And if your coach doesn’t understand that, they can’t help you grow.
I don’t do generic business coaching. I specialise in eCommerce marketing and growth because selling physical products online comes with an entirely different set of challenges.
- The costs are higher.
- The margins are tighter.
- You’re not just selling—you’re managing product costs, packaging, shipping, customer service, and a website that needs to convert like a top-tier salesperson.
If your site isn’t optimised, you can drive all the traffic in the world and still struggle to make sales.
And what about cart abandonment? If you don’t know why customers are dropping off, where they’re hesitating, or what’s stopping them from buying, you’ll leave (a lot of) money on the table.
General business coaches won’t teach you this because they don’t know how to.
I do.
High-Ticket vs. Low-Ticket: They Are Not the Same
Selling high-ticket products? That’s an entirely different game.
The buyer journey is longer, more considered, and requires a completely different marketing strategy.
If you treat all eCommerce buyers the same, you’ll waste time on strategies that work for Amazon but won’t work for you.
Your customers aren’t looking for a quick, impersonal transaction.
They’re looking for something unique, personal, high-quality—something with a story…your story.
Your Customers Buy Because of YOU
That’s why your brand story, your values, and your customer experience matter so much more in small eCommerce businesses.
And that’s why you need an eCommerce coach who gets it.
This Is an Edge Amazon Will Never Have
Amazon can’t compete with what you offer. They don’t have your story, your passion, your personal touch. But if your business isn’t positioned correctly—if your messaging, website, and marketing don’t reflect that—you’ll struggle to attract the right customers.
That’s where I come in.
I don’t teach one-size-fits-all strategies. I help you build a brand that speaks directly to the right customers, converts consistently, and grows in a way that feels sustainable. Because eCommerce isn’t like any other business.
And I’m not like any other coach.
Tired of spinning your wheels, chasing shiny trends, and seeing little return?
Ready to Accelerate Your eCommerce Growth?
You’ll Go From:
- Confusion: “What’s working, and what’s not?”
- Frustration: “Why aren’t my emails driving sales?”
- Procrastination: “I know I should review my prices, but I keep finding ways to avoid it…”
To:
- Momentum: A plan that works for your business—and lets you relax once it’s done.
- Clarity: Clear, actionable steps you can trust.
- Confidence: Peace of mind knowing your actions are driving growth.
What You’ll Achieve
Increased Sales and Profits
Turn loyal customers into repeat buyers with ease.
Steady Traffic Growth
Attract the right customers and grow your email list.
A Website That Converts
Ensure your store turns visitors into paying customers.
How the eCommerce Accelerator Works
This program is built around a 3-step process to take your online store from stagnant to thriving. Over our coaching calls, we’ll create a custom plan that fits your store, your goals, and your ideal customers.
1. Attract More Visitors and Grow Your Email List
We’ll dive into your existing customer data to identify who’s buying your products and how to find more people like them. Using this insight, we’ll craft a marketing plan to consistently grow your traffic and email list—without overwhelming you with tactics that don’t feel right.
Whether it’s organic strategies or paid campaigns, you’ll have a clear, manageable plan that works for your store and your audience.
2. Nurture Your Customers and Increase Sales
Are you leaving money on the table? Many eCommerce stores spend all their energy chasing new customers, forgetting about the loyal ones who already love what they sell.
We’ll:
- Create a system that turns one-time buyers into loyal, repeat customers.
- Set up automations to re-engage your existing customers.
- Use upsells, cross-sells, and promotions strategically to drive more sales.
3. Optimise Your Website for Conversions
Your website should work just as hard as you do. Together, we’ll refine your store so it feels intuitive, engaging, and trustworthy.
From improving product pages to creating a smoother customer journey, we’ll make sure every visitor feels confident buying from you—resulting in higher conversion rates and more sales.
Who This Is For
You’re an ideal fit if you prioritise sustainable, intentional business growth and fall into any of the categories below:
1. Just Starting
You have a great product idea and the drive to make it happen, but you’re overwhelmed by where to start—whether it’s getting your first products listed on Etsy or launching your own website. The tech feels like a major hurdle. From setting up payments to writing product descriptions and navigating your chosen platform, it can feel like there’s a lot to figure out before you even start selling.
They say a plane uses 40% of it’s fuel at takeoff. You need the right support to get you launched, without unnecessary spending, without weeks of procrastination, and without having to do a course in coding.
2. Some sales, but it’s inconsistent
You’re making sales, but they’re unpredictable. You want consistent revenue without feeling like you’re constantly guessing what works.
You’re likely not focusing on a few effective marketing strategies, you’re trying to do all the tips and hacks you read online. You’ve gone down too many rabbit holes, bought too many courses, and you only have a few hours a day to focus on your business (and that focus is scattered between creating YouTube videos, posting on instagram, and wondering if you should be on Pinterest). You end up spinning your wheels, and your time gets swallowed up desperately trying to sell stuff.
You need support to focus on and get consistent with one, maximum two, marketing strategies.
3. You have regular sales on a monthly basis and want to scale
You’re making consistent sales, but growth feels stuck—you’re ready to take your brand to the next level with a strategy that scales revenue without adding to your workload or putting you into debt.
When you’re ready to scale, the challenges shift. You may have 1-2 marketing tactics working well, but as volume increases, fulfillment and support become the real test. Profit margins can shrink with higher volume, and the temptation to discount to drive sales kicks in. Don’t do it. Turnover is vanity, profit is sanity. Scaling should increase both—not just revenue at the expense of profit.
Subscription products? They’re a goldmine. Subscription customers have the highest lifetime value of any customer type. And if you’re thinking about paid ads, be careful. Without the right strategy, they won’t just eat into your profits—they’ll swallow them whole.
You need to grow without sacrificing margins so you can scale sustainably.
Why I created the eCommerce Accelerator
Back in 2018, I was running an eCommerce store that wasn’t growing the way I wanted. I built my baby clothing business to £70,000 (~$100,000) in turnover, but I made three key mistakes:
- I wasn’t nurturing existing customers. New buyers came and went without ever hearing from me again.
- I focused on turnover, not profit. Revenue grew, but my margins were razor-thin.
- I refused to ask for help. Burnt out and stuck, I thought I could figure it all out myself.
After closing my store, I joined a marketing agency, working with over 50 eCommerce businesses. I saw what worked, what didn’t, and the key strategies I wish I’d known sooner. Those strategies became the foundation of the Fundamental Growth Framework I now use to help store owners like you achieve sustainable growth.
What’s Included in the eCommerce Accelerator?
- 2 Coaching calls a month: Each session focuses on your store’s unique challenges—from increasing traffic to boosting customer retention.
- 1-1 Voxer Support: Voxer is an app that turns your phone into walkie-talkie, got a question or stuck on something? Message me anytime for personalised advice.
- Tailored Strategies: Forget cookie-cutter plans. We’ll design solutions that fit your store, your audience, and your goals.
- Proven Results: Past clients have seen:
- A 53% increase in orders within 3 months.
- Improved profit margins and consistent cash flow.
- Automated systems that make growth sustainable.
My Approach
I’ve helped over 50 online stores grow. My clients tell me I’m awesome at hitting the right balance of strategy and training without venturing into overwhelm.
In particular, I’m great at:
Focusing you on one thing at a time
Facilitating self-belief and providing a ton of encouragement
Managing your energy and ensuring you get value
Ensuring as much as possible is trackable so success is measurable and celebrateable 🙂
Your Growth Story Starts Here
You’ve built something meaningful, something you’re proud of (or you’re about to) — but you know there’s more waiting for you. There’s untapped potential just beneath the surface, ready to be explored.
Imagine if you stopped second-guessing yourself, let go of imposter syndrome, and leaned fully into your brilliance. What could the next 3 months hold for your business?
- A record-breaking revenue year.
- Emails and automations that generate sales while you sleep.
- A website that works like your best salesperson.
- Loyal customers who come back again and again.
- A clear, confident plan to keep your business growing—without sacrificing your time or sanity.
That’s what the eCommerce Accelerator is all about: turning untapped potential into real, measurable progress. Together, we’ll take bold ideas and make them actionable, refine your business so it runs like a dream, and ensure that you’re waking up every day proud of what you’ve built.
Because this isn’t just about growth—it’s about growth that feels good.
Investment
Monthly subscription – £330 (~$420) per month
When you join the coaching programme, you commit to 3 months so that we have enough time to get you traction, diving deep into your business to uncover opportunities and tackle challenges head-on.
When things get tough, I’ll be right there by your side, guiding you to lean into the process rather than stepping away. This personalised, focused support ensures you stay on track, no matter what highs and lows come your way.
Book A Complimentary Coaching Session
If you want to experience what it would be like to have me as your coach, schedule a complimentary coaching session by clicking the button below.
This is not a discovery session* to talk about working together.
It’s an obligation-free, deep dive into you and your business. If, and only if, by the end of the call we both feel excited by the idea of moving forward together, then we’ll discuss working together. If that sounds like a good plan to you, then go ahead and click the button below to book your complimentary session today.
To hear what people are saying about me and my coaching, head here.
This is NOT a sales call. This is genuinely a 60-minute gift coaching session. I will give you my best advice, learn about your business, and you will walk away with an actionable idea you didn’t have before.
You’ll experience what it’s like to have someone truly have your back—helping you untangle the overwhelm, focus on what matters, and map out a path forward that feels right for you.
We’ll have 60 minutes, enough time to dive deep into the specific areas you’re struggling with—whether it’s a tech challenge, a pricing dilemma, or refining your brand message. You’ll walk away with some clear actions and a renewed sense of focus.
This programme is about so much more than just mastering the tech, the platforms and overcoming the challenges associated with scaling a product based business,
It’s also about understanding who your clients are, what they want and why they are coming to you.
I help you find the heart and soul of your business so that your customers will find you. love you. and make you their go-to shop every Easter, Mothers Day, Fathers Day, Birthday, Christmas, F**k it I want to treat myself day.
This is an edge Amazon will never have – they just can’t, even though they work with small businesses the personal touch just isn’t possible at that scale or on that platform.