Coaching for Online Store Owners: Empowering Women to Build Thriving Brands
Why eCommerce Coaching Is Different—And Why I Do It Differently
Most business coaches treat eCommerce like any other type of business—like you’re selling consulting services or digital products. But eCommerce is different. Very different. And if your coach doesn’t understand that, they can’t help you grow.
I don’t do generic business coaching. I specialise in eCommerce marketing and growth because selling physical products online comes with an entirely different set of challenges. The costs are higher. The margins are tighter. You’re not just selling—you’re managing product costs, packaging, shipping, customer service, and a website that needs to convert like a top-tier salesperson. If your site isn’t optimised, you can drive all the traffic in the world and still struggle to make sales.
And what about cart abandonment? If you don’t know why customers are dropping off, where they’re hesitating, or what’s stopping them from buying, you’ll leave (a lot of) money on the table. General business coaches won’t teach you this because they don’t know how to.
I do.
High-Ticket vs. Low-Ticket: They Are Not the Same
Selling high-ticket products? That’s an entirely different game. The buyer journey is longer, more considered, and requires a completely different marketing strategy. If you treat all eCommerce buyers the same, you’ll waste time on strategies that work for Amazon but won’t work for you. Your customers aren’t looking for a quick, impersonal transaction.
They’re looking for something unique, personal, high-quality—something with a story…your story.
Your Customers Buy Because of YOU
The people buying your £30 facial oil aren’t just buying skincare. They’re buying permission to slow down, to turn their evening routine into a ritual of self-care. They’re investing in a moment of pause, in the feeling of being cared for—because they know you’ve poured expertise, love, and the highest quality ingredients into every bottle. It’s more than a product; it’s a gift of worth, a quiet affirmation that they deserve to invest in themselves.
The person choosing your handcrafted jewellery isn’t just buying an accessory—they’re aligning with what you and your brand stand for. And when they wear your pieces, they’re making a statement they’re buying the confidence to show up exactly as they are. If it’s a statement piece, they’re wearing a story—your story, their story. They’re not just buying jewellery; they’re buying courage, permission to be seen, and the confidence to show everyone in the room “this is who I am”
That’s why your brand story, your values, and your customer experience matter so much more in small eCommerce businesses.
And that’s why you need an eCommerce coach who gets it.
This Is an Edge Amazon Will Never Have
Amazon can’t compete with what you offer. They don’t have your story, your passion, your personal touch. But if your business isn’t positioned correctly—if your messaging, website, and marketing don’t reflect that—you’ll struggle to attract the right customers.
That’s where I come in.
I don’t teach one-size-fits-all strategies. I help you build a brand that speaks directly to the right customers, converts consistently, and grows in a way that feels sustainable. Because eCommerce isn’t like any other business.
And I’m not like any other coach.
I’m also a mother of two :-), originally from N. Ireland and now living in the beautiful county of Surrey, UK. With a calm, positive energy and a gentle sense of humour, I guide ambitious women entrepreneurs through the often overwhelming world of eCommerce, helping them build sustainable, thriving businesses.
My Mission and Why I Coach
I believe the world becomes a better place when women hold more of its wealth. By empowering women entrepreneurs to grow their online businesses, I’m not just helping them achieve financial success—I’m supporting them in creating brands that are purposeful, impactful, and designed to inspire. Coaching is my way of helping women claim their space, their success, and their vision in the marketplace.
Who Am I?
I’m a calm, curious, and grounded person who loves connecting with others. My coaching style is rooted in kindness, fun, and clarity. I understand how lonely the eCommerce journey can feel, especially for women juggling multiple responsibilities, and I’m here to make the road to success feel less daunting and much more rewarding.
When I’m not coaching, you’ll find me spending time with my partner and two children, tending to my beloved indoor plant (Benjamin Ficus), running or wild swimming in the Surrey countryside.
My Journey
I’ve spent years working with talented entrepreneurs, helping them find the right strategies to overcome stagnation and unlock growth. As someone who deeply values independence, creativity, and empowerment, I’ve made it my mission to demystify the eCommerce world for women who have incredible products but feel overwhelmed by the endless noise of marketing trends and “quick wins.”
My coaching philosophy focuses on building foundations that work—not just for the short term, but for long-term sustainable growth. I’ll help you create a plan that feels good to you, resonates with your audience, and grows your business in a way that’s steady and joyful.
Why Work With Me?
- A Personal Approach: Every coaching session is tailored to you and your goals. I listen, guide, and cheer you on every step of the way.
- Practical and Realistic: I don’t believe in fluff. Together, we’ll focus on actionable steps that bring real results.
- Empowering: My goal is to leave you feeling confident, clear, and excited about your next steps.
- Gentle Fun: Business can be serious, but it should also be enjoyable. My lighthearted style ensures our work together feels uplifting and energising.
Ready to Grow Your Brand?
If you’re ready to transform your eCommerce business, gain clarity, and finally feel confident in your marketing and growth strategies, book a complimentary coaching session.
This is NOT a sales call. This is genuinely a 60-minute gift coaching session. I will give you my best advice, learn about your business, and you will walk away with an actionable idea you didn’t have before.
You’ll experience what it’s like to have someone truly have your back—helping you untangle the overwhelm, focus on what matters, and map out a path forward that feels right for you.
We’ll have 60 minutes together, time to dive deep into the specific areas you’re struggling with—whether it’s a tech challenge, a pricing dilemma, or refining your brand message. You’ll walk away with some clear actions and a renewed sense of focus.