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If you’ve ever stared at your Shopify dashboard wondering if your store’s flatline graph is some sort of personal insult, you’re not alone. The thing is, we all start our ecommerce journeys with a cocktail of caffeine, blind optimism, and a vague dream to “make more sales.” Then we see someone on Instagram posting about…

When you’re standing at the starting line of your eCommerce journey, there’s one question that always pops up like an annoying pop quiz: should I start on Etsy or Shopify? I’ve heard it from clients, students, and friends who swear they’re “just dabbling” with a side hustle (we both know they’ve already ordered branded packaging…

This is practical guide to Navigating Cart Abandonment — designed for small-but-mighty eCommerce founders who care deeply about their brands and want to sell more without losing their sanity. If you’re running your store solo or with a tiny team, juggling all the things — marketing, fulfilment, customer service, product development, emails, socials… it can…

Photo by Khoa Võ:  “Life is not about waiting for the storm to pass, but about learning to dance in the rain.” — Vivian Greene Earlier this year my mum had a fall, she lives in a residential home and has advanced Alzheimer’s. When she fell, the staff were told not to move her until…

“You don’t have to be perfect to be successful. In fact, sometimes the best growth happens when we embrace imperfection and just keep moving forward.” – Anonymous Back when I was a freelancer I had a startup client who was very keen to grow her luxury high-ticket brand. I was excited to work with her,…

“Your email list is your business’s most valuable asset. Treat it as the lifeblood of your company, because it is.” — Derek Halpern The Email Marketing Advantage, Put on Your Big Knickers for a Real Marketing Strategy Shocker alert…I’ve got all kinds of knickers in my drawer, and they each serve a purpose. There’s my…

“Wherever you see a successful business, someone once made a courageous decision.” Peter Drucker, management consultant and writer A quick search for “e-commerce strategy” on YouTube leads to endless videos full of tips, hacks, and dollar signs. As an eCommerce owner, it’s easy to get sucked in. Before you know it, two hours have vanished,…

“Comparison is the thief of joy.” – Theodore Roosevelt You’re scrolling through social media and you notice a sponsored post, it’s a screenshot taken from the Shopify dashboard. It’s a chart you know well. The one that shows sales, week on week or month on month. The chart shows a massive upward trend and the…